PROPPER™ INTERNATIONAL UNVEILS NEW BRAND IDENTITY E-mail

Announces new logo, tagline and brand vision


PROPPER INTERNATIONAL™ reveals an exciting new brand identity at SHOT Show 2012, the tactical industry’s largest tradeshow of the year. In addition to a new logo and tagline, PROPPER announces a new brand vision that extends across products, merchandising and marketing communications.

“The new look emphasizes our brand platform of strength and pays homage to the consumers we serve – law enforcement and military personnel,” said Bryan Griggs, President of PROPPER INTERNATIONAL SALES. “Strong products have been our focus for over 45 years. Now we’re bringing that strength to the forefront in everything we say and do.”

The new logo uses clean lines and bold blues to create a modern, professional look. The patriotic star and stripes motif represents an American heritage and long-standing dedication to the men and women who serve our nation.

The new tagline “battle tested and ready to serve” echoes the company’s extensive history manufacturing high-quality military and tactical apparel. Since 1967, PROPPER has manufactured over 120 million garments for the U.S. Department of Defense. PROPPER garments have always gone where strength is required and where service is expected.

“For decades, PROPPER has provided high-quality apparel to those who serve this country. We wanted a look that represents that commitment,” said Joanna Jones, Vice President of Marketing at PROPPER INTERNATIONAL. “We spent months talking with public safety and military personnel to better understand what they look for in on- and off-duty apparel. These invaluable insights will guide all aspects of our business moving forward.”

PROPPER commercial products are distributed through more than 2,500 military, law enforcement and specialty retail stores and websites across the country. For more information, visit http://www.propper.com/


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